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Was it a Black Friday to forget? Were users unable to navigate to your e-commerce site? If you’ve been wondering why Black Friday shopping was a flop, you’ve come to the right place. We will give you some numbers to make you understand how much the most eagerly awaited overseas event has also influenced consumption in the old continent as well.

Suffice it to say that in the first seven hours of November 24, customers purchased more than 24,000 products for the home sector and over 20,000 for the IT sector. Numbers that are difficult to imagine for those who are used to classic shopping.

If you are not adequately up-to-date about the company structures, it is difficult to evaluate mere statistical data from the first official rumors. The fact is that one thing is certain: Black Friday has caused a real rush for offers such as has never been seen in Italy in relation to online purchases. Here are the best-selling products: Oral-B PRO 2 2000N CrossAction rechargeable electric toothbrushes, Caffè Carracci pack of 100 capsules, iRobot Roomba 650, Harry Potter complete set 8 DVDs and 300,000 Chupa Chups.

 

Now, however, we will try to explain what went wrong. Have you or your customers been unable to reach the site during the day? Here, there could be two problems:

1) your site is not fully optimized or integrated with your Cloud Provider’s services;

2) Too many simultaneous accesses meant that the infrastructure was no longer able to respond to the high number.

 

Let’s take an example. It’s like entering a crowded supermarket but at the checkout there is only one operator who tries to clear the queue. During the day of Black Friday, your site was like a store full of people who wanted to buy products at a good price but there was only one saleswoman to charge the bill, and she was unprepared at that.

 

The solution is to use a reliable Cloud Provider such as Amazon Web Service , of which VMEngine is a consulting reseller partner. Because? As we have already explained, it is important, for those who own an e-commerce, the
scalability
of the site, i.e. the necessary elasticity to adapt to high traffic peaks, ensuring fast response times. In fact, when your e-commerce reaches a certain number of visitors it will need more resources to handle all user requests, so AWS Elastic Load Balancing (ELB) allows you to adapt to the highest traffic peaks.

 

That said, what we recommend is to put yourself in good hands. Contact us to request your free consultation from our specialized technicians who will advise you on the solution that best suits you.